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Google takes on Amazon with product searches

Google takes on Amazon in the US with the launch of product search.

Giants like Walmart, Home Depot can use Google listings to gain a better position in Google search.

In turn, google will take a fee for every product sold.

This is going to turn the heat on for the dominant player Amazon.

It would be interesting to see who wins the battle.

Google too feels threatened by the might of Amazon and hence taking them heads on?