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I will be writing on :
1. Attention:The prospect should have your undivided attention. We dont even give our undivided attention to our kids/parents/spouse. Hence, to secure the attention, you need to have a convincing one liner/idea which is of interest to the prospect.
2. Time: Mentally prepare the prospect and clearly outline the time that you seek for your pitch. Prospect should be ready to give 10 mins/20 mins/1 day/1 year to you.
3. Environment: Good lights and music are the key enablers for affecting positive thoughts and good mood. Retail industry uses this to the core- Garment stores/Botiques have extremely good lights and music.
4. Testimonials: Having a few calls closed would increase the confidence of the prospect.
Master tip to skip all the above and close a sale effortlessly. Have a wonderful Product.
Whatsapp never had to do any marketing. It is such a wonderful product that the world consumes it, without there being any push from the companys’ side.
Me: Maam, I sell this makeup kit for Rs. 50/-. It is very good.
Prospect: Hangs up!
Me: Maam, this make up kit has been used by Mrs. Shetty for the movie #SuperStar.
Prospect: I am not Mrs. Shetty, I am not a #SuperStar
Me: Maam, this make up kit used by Mrs. Shetty in #SuperStar comes @ 50% off for a limited time. Your neighbour Mrs. Sharma bought 3 packs.
Prospect: Give me 4 packs.
Infact, every one of us is into sales- every day….